Conwed, a Mativ brand and globally recognized netting manufacturer, unveiled its newly refreshed branding and a contemporary website that more distinctly features its innovative extruded, oriented, and multilayer netting offering for agriculture, packaging and consumer goods, filtration, industrial, medical, erosion control, energy applications, and more.

With the 2022 merger of Neenah Inc. and SWM International to form Mativ, a global leader in specialty materials, Conwed became part of the company’s family of business-to-business and business-to-consumer brands that make material impacts on the world. This provided the perfect opportunity to provide a fresh, new look for the brand, the company says.

The new look honors Conwed’s legacy and credibility while advancing the brand as modern and innovative. The visual identity pays homage to the original Conwed logo and includes a globe representing how Conwed often “hold the world together.”

“Conwed is well-known for its innovative products and industry leading quality. Our new visual identity reintroduces customers to the idea that Conwed is an essential partner of leading manufacturers in a variety of markets,” says Vishal Rao, president, Industrials business unit, Mativ.

Conwed also launched its new website, which offers richer insight into Conwed’s diverse market segments, products, and custom capabilities, plus a comprehensive understanding of netting applications and end uses. The website showcases familiar Conwed, Vexar, and Naltex netting products that have been critical components of numerous applications for over 55 years but with a new look and feel.

“Our customers can now quickly navigate through our robust offering by market, product, or application to find what they are looking for quickly and easily, or browse for inspiration on how to incorporate our products into theirs. It’s exciting to see it come to life, and I know our customers will love it too,” says Tom Kubiseski, vice president and general manager for Conwed.

The new website is designed in keeping with Conwed’s brand refresh, incorporating responsive and clean design, easier-to-access information and resources, and improved functionality. Visitors will also gain insight into customer case studies, news, and events and learn how to partner with Conwed to improve product performance by taking advantage of engineering and manufacturing expertise.

“Conwed may have a new look this year, but we’re the same brand the market has trusted for over 55 years. Our goal of partnering on innovation with our customers to maximize the potential of their products remains the same,” Rao adds.